Primer Group of Companies

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OUR CURATED RETAIL STORES

Concept Store

Primer designs concept stores that showcase curated products and experiences tailored to diverse lifestyles, passions, and interests.

OUR ECOSYSTEM

A business network designed to meet the diverse needs of stakeholders.

As seen in

OUR GROWING COMMUNITY

Primer Group by the Numbers

5

founders

40

years of business experience

150

Brands in distribution

450

retail stores globally

2,500

employees around the world

200

awards

Our Commitment

DRIVEN WITH PURPOSE

At Primer Group, we believe our success is tied to the well-being and development of the communities where we operate. Thus, we remain committed to building and nurturing meaningful connections with these communities, contributing to their development, and supporting their causes. As part of this commitment, we’ve worked with several organizations, including Caritas Manila, the Wild Bird Club of the Philippines, and Waves for Water.

ROXY and GRIND Philippines’ communities came together for a coastal clean-up at Crystal Beach Resort, Zambales. All the collected waste was donated to Alon & Araw Club Zambales, where it will be repurposed into community-based solutions.

Reef and the Ugly Grouper Organization initiated a coral planting activity, which was dedicated to raise awareness and support coral planting and restoration in Cebu.

#WorkThatLetsYouPlay

Be part of a proud Philippine company with a global outlook

\ \ Apply to our back office job openings](https://primergrp.myshopify.com/a/careers/)

\ \ Apply to our store job openings](https://primergrp.myshopify.com/a/careers/)

Stay Connected with Us

Follow @primergroup for the latest updates

Contact Us

Primer Star Center

2282 Leon Guinto Street, Malate, Manila

1004 Metro Manila, Philippines

Tel: +63(2) 5 303 1234

corporatecommunications@primergrp.com

Corporate Sales

corporatesales.ph@primergrp.com

Tel: +63(2) 5 303 1234 loc 515 and 427

Get directions

Primer Group of Companies

Primarily into retail and distribution of premium branded consumer products in the Philippines, the Primer Group of Companies continues to bring the world closer to its customers by expanding through digital platforms and diversifying its roster of brands, products, and services. Reimagining the way it grows its business, it aims to be the leader in various categories as well – such as industrial solutions, wellness, logistics, and ecommerce.

About

Our Business

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primergroup

Huge congratulations to our very own Ka-Primers, Tiffany Batungbacal, Simon Cham, and Quintin Misa for placing 1st in the Waters Philippines Challenge at the Mansmith Big Idea Challenge 2026! 🎉

We’re proud of how you stepped out of your usual roles, pushed boundaries, and showed what true collaboration looks like at Primer Group. 💡✨

#PrimerGroup #ReimaginePrimer

October 23 • View on Instagram

primergroup

Work day: wrapped up. 🔥 Dance floor: lit UP. 💃🕺

Last September 30, our Ka-Primers went straight from their desks to the dance floor for Out of Office, Into the Groove Zumba Dance Party! 🎶

Who says post-work plans can't be high-energy? 🥳💃

#WorkThatLetsYouPlay #PrimerGroup #ReimaginePrimer

October 22 • View on Instagram

primergroup

Beat the Holiday Rush with 20% OFF! Skip the crowds. Shop early. Save more. 🎁⭐

Hey Primer Star Members! Enjoy an EXCLUSIVE 20% DISCOUNT from Oct 23–25, 2026 at your favorite Primer stores nationwide:

📍 Bratpack

📍 Grind

📍 Res|Toe|Run

📍 R.O.X.

📍 The Travel Club

(+ other Primer participating stores nationwide!)

Upgrade your gear, refresh your wardrobe, or wrap up your gift shopping early! Head to your nearest store this weekend. 🛍️✨

T&Cs apply.

#PrimerGroup #ReimaginePrimer

October 22 • View on Instagram

primergroup

Experiencing Clark, one footprint at a time! 👟🇵🇭

@thephilippinesbyfoot in Clark is brought to you by @birkenstockphofficial, the @philippines.tpb, and Primer Group of Companies. This campaign is making strides in destination storytelling!

📰 We’re thrilled to share that our recent Clark leg has been featured in TTG Asia! Read the full story here to see how we’re stepping forward for Philippine travel: https://www.ttgasia.com/2026/10/14/philippines-by-foot-campaign-heads-to-clark/

#PrimerGroup #ReimaginePrimer

October 21 • View on Instagram

primergroup

We’re proud of how you stepped out of your usual roles, pushed boundaries, and showed what true collaboration looks like at Primer Group. 💡✨

#PrimerGroup #ReimaginePrimer

October 23 • View on Instagram

primergroup

Work day: wrapped up. 🔥 Dance floor: lit UP. 💃🕺

Last September 30, our Ka-Primers went straight from their desks to the dance floor for Out of Office, Into the Groove Zumba Dance Party! 🎶

Who says post-work plans can't be high-energy? 🥳💃

#WorkThatLetsYouPlay #PrimerGroup #ReimaginePrimer

October 22 • View on Instagram